Thursday, February 25, 2010
Ever wonder how twitter is going to make money?
According to MediaPost, Anamitra Banerji, head of product management and monetization at Twitter, has confirmed that the service is working on an advertising platform. This is following a panel on interactive advertising hosted by Seth Goldstein, CEO of socialmedia.com, where Banerji reportedly unveiled Twitter's plans in a relatively vague fashion. According to Goldstein and MediaPost, the plan is to let brands and companies interact with consumers and capitalize on trending topics, as well as ensure that the delivered content is "relevant and useful." Banji also indicated that initially the ads would feature hash tags to distinguish them from tweets, but that the developers were working on a better solution.
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